Rita's Italian Ice & Frozen Custard

574 Milltown Rd, North Brunswick Township, NJ 08902, USA

Rita's Calls it water ice & Italian ice ★ 3.8 (127)

Prices

Small · $4.99 · Jul 2026 Large · $5.37 · Jul 2026

Newest price we have for each size, with the month it was observed (from menu-board photos and 2026 phone calls). May vary by location.

Water ice flavors (15)

Mango-StrawberryLemonCherryMangoCantaloupeWatermelonGreen AppleCotton CandyFlorida OrangeSwedish FishBlue RaspberrySugar-Free TangerineMango StrawberryWild Black CherrySwedish Fish*

Seasonal / limited-time

Sour Blue Pucker Ice

Also scoops ice cream (16 flavors)

StrawberryVanillaChocolateOreo Cookies N' CreamOreo ChocolateStrawberry ShortcakeChocolate HeathVanilla HeathChocolate-Covered StrawberryBlack & WhitePeanut ButterCaramelOreo® Cookies N' CreamOreo® ChocolateChocolate Heath®Vanilla Heath®

Also on the menu

Italian IceFrozen CustardFrozen DrinkGelatiMisto ShakeMilkshakeConcreteBlendiniSundaesMudslides

Call (732) 543-0030 Directions Website

More photos

Rita's Italian Ice & Frozen Custard photo